Realme is a new e-commerce-only sub-brand from OPPO
OPPO has
announced an exclusive e-commerce sub-brand in India, Realme, that aims to
offer affordable devices manufactured by OPPO production line.
The company has also announced a
strategic association with Amazon India for the exclusive launch of its first
product – Realme 1 – on Mray 15.
Under the new brand, the company will
offer a range of devices that will be ‘Made for and in India’ and priced in the
range of 10,000-20,000 rupees ($150-300). The brand though will also plan more
premium product launches in the near future. Realme customers will have access
to over 500 OPPO service centers across India with guaranteed 90% of repair
cases resolved within an hour.
According to Madhav Seth, Chief
Executive Officer, Realme India, the new brand is geared towards the diverse
needs of young and online consumers and the company hopes to be a disruptor in
online smartphone market.
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